Friday, July 27, 2012

How will the Maker Movement break out?

The news that littleBits -- a Maker startup which sells "mashup" hardware electronics kits for children of all ages -- got a $3.65M investment from True Ventures and others was terrific.  And well-deserved.  Ayah Beir is a visionary CEO in the mold of Steve Jobs and Bill Gates, although, to be fair, the canvas seems smaller.


And that's the problem.  It's terrific for a Maker startup to get funded, and to get interest from the likes of us VCs.


But I keep coming back to an analogy.  1977 or so.  The Homebrew Computer Clubs are all over.  Hackers are hacking hardware and software.  Scoffers are scoffing that it's just a hobby.


Two things happened: The Steves built the Apple II, and Dan Bricklin built VisiCalc.


The original "killer app".  Suddenly the $2000 price tag of an Apple II didn't seem so egregious.  Suddenly the work of getting an Apple II to work didn't seem so onerous.  It had a purpose.


I love littleBits, and I love kids and the hacking imagination.  I don't think it's the purpose of Making.


I don't think 3-d printers are the purpose of Making either.  They're very cool, and they are a kind of vivid logo for the movement.  But they are not what will make Making indispensable, that will make the costs not seem egregious, what will make the set-up not seem onerous.


What will?  Don't know.  Looking for it.


Thoughts?

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